Rupert Murdoch, a modern media mogul?
Nope he's lost it. Probably he lost it a long time ago. Murdoch vs the Internet. The battle line has been drawn. All the old media will probably back him but they also lost a long time ago as well. I have noted recently there has been a trend of old media being highly opinionated about the internet and how its free etc. The internet works by advertising full-stop. Subscription services in the main have failed. Murdochs idea that suddenly the Times will be charging is idiotic. The Times was immensely successful online but note that FT has struggled and so will the Times. Murdochs words: we're going to stop Google, Microsoft and whoever, taking our stories for nothing.
Excuse the news flash pun: They are not your stories Murdoch, this sort of reality TV is an event that many report on and many can comment on. Its not entertainment content so you can't copyright it as an event. All you can do is force people to pay for your apparently biased version of it. However you will kill your service.
Why do these companies fight the internet when its too late instead of investing in the net and getting there before time? Because they dont employ internet savy strategists who could gaze the crystal ball.
Whats the 'Next Step' Mr Murdoch. Legal actions? Sue the Internet. Feed the lawyers? How about hiring a few product people and turning your ship around before you become sideline corp.
No game for you in the big league.
PS: Am still stunned by his comments: Times is anti jewish, Obama controls what goes on the New York times ??? Is Murdoch the last reality TV program?
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment